"Vincent, don't you think that the current definition of bounce rate is a bit illogical. For instance, someone visits the main page of a company, sees the 'jobs' page and click on it, thus moving to another page, while still remaining…"
How would you count a bounce? As far as I understood from your blog, you take into account not only time spent on a web page but also whether a visitor clicked on one of the links on that page, too, right?
What did you mean by saying…"
"Vincent, why does one need to be a data scientist in order to run such a scheme?
I also think that regardless of whether participants are warned beforehand that they may lose or not, any such schemes are punishable by law. The only exceptions I know…"
"I think being obsessed with cultural fit of job applicants is a trait MSFT shares with many other companies. What is culture and why should it be static? To me, there are only two types of cultures: "stay in the line" (inhibiting…"
"In practice, what is more disturbing is using data mining techniques blindly. For instance, the same technique may be applied to every problem, regardless of whether it suits or not. If data doesn't fit, then it is twisted to fit…"
"I fully support Jason's recommendation of the book. Another book to consider even if you do use SAS is CRM Segmentation and Clustering Using SAS Enterprise Miner by Randall S. Collica.
You said you are re-evaluating segments. Does it mean that…"
"There is a gap between science and industry. Though science is the only locomotive of technological progress, many managers in industry didn't and still don't understand its importance. It is because in the past the MBA degree was all one…"
"Tenure is to blame for mediocre teaching as a tenured position protects its holder from all troubles/worries of someone with a temporal contract. As a result, professors often are not interested to update a teaching curriculum according to…"