"Can you explain a little more? Do you already have data on a past similar campaign to build your model?
Creating the dependent variable depends on the business. Customers who shopped during the campaign period can be defined as the responders. Or…"
HiCan you please help me? To Define Dependent Variable for campaign Response Model. How to define rule to create dependent variable? What is Control & Test group ? How to use it to define Successful campaign.See More
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