"I would like to go with Igor Elbert. Added to that consider customer demographics which would help a lot in segmentation. Also hypothesis is more important (for ex: youngsters generate more sms volume and/or use night plan)."
AnalyticBridge
Data Intelligence, Business Analytics
Rohit Nagraj's Discussions
Segmentation to be performed on Prepaid subscribers
3 Replies
Hello everyoneI am new to analytics and was trying to segment Prepaid subscribers based on certain usage parameters to offer better products to them. On what basis can I segment the subscribers to…Continue
Started this discussion. Last reply by Chaitanya Oct 4, 2012.
Rohit Nagraj's Page
Latest Activity
Igor Elbert replied to Rohit Nagraj's discussion Segmentation to be performed on Prepaid subscribers
"1. You can start with something simple: clustering by call frequency to roughly separate daily/weekly/etc callers.
2. Then you can look at spend patterns over time, cost per call, etc.
3. You can cluster by the combination of activity and spend -…"
Sudeesh J. Sadanandan replied to Rohit Nagraj's discussion Segmentation to be performed on Prepaid subscribers
"I am not sure about the business. But even though the below mentioned things would helpful for you-Frequency of recharge(during particular period), Amount of recharge, mode of recharge(whether online, offline etc.), Offer recharge etc."
Rohit Nagraj posted a discussion
Segmentation to be performed on Prepaid subscribers
Hello everyoneI am new to analytics and was trying to segment Prepaid subscribers based on certain usage parameters to offer better products to them. On what basis can I segment the subscribers to perform this task. What kind of data is required to perform this analysis?Currently , I have Prepaid Call data records. Thanks in anticipation for your help Rohit See More
Profile Information
- Short Bio:
- I am working in the telecom space as a Senior Consultant. Have been part of launch of 3G and MNP in India. Worked for a number of Global Operators and looking to shift to Analytics
- Field of Expertise:
- Business Analytics
- Years of Experience in Analytical Role:
- 3
- Professional Status:
- Consultant
- Interests:
- Finding a New Position, Networking
- Your Company:
- KPMG
- Industry:
- Consulting
- How did you find out about AnalyticBridge?
Comment Wall
- No comments yet!
Top Content
Follow us
© 2013 AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC
