Hello All,I am presently developing a simple source attribution model for my digital marketing efforts. I do not want to buy any software or take any services for the same and I want to build it on my own.Presently, I am attributing the last click as the source of registration and that source stays in my DB throughout the life time of the user.Now, I know this model is bad in understanding the consumer behaviour. For various reasons as the consumer purchase cycle has multiple stages, this only…See More