I currently work as the Manager of Web Analytics at a VC-funded Internet start-up in the Boston area called SimpleTuition. You can also connect with me via LinkedIn at
- web analytics and database marketing in large scale, data warehousing environments
- commercial web analytics tools (Web Trends and Google Analytics)
- decision tree (CART, CHAID) based segmentation, clustering and multivariate predictive modeling based on individual user session/cookie data
- landing page optimization, A/B and multivariate testing
- SEM geo targeting strategies
- partner/affiliate channel pricing strategies
- ROI/ROAS and conversion driven online customer acquisition and lead generation strategies based on CPM and CPC/CPA pricing models
- online ad display yield and inventory optimization
Field of Expertise:
Data Mining, Marketing Databases, Web Analytics
Years of Experience in Analytical Role:
4+
Professional Status:
Manager
Interests:
Finding a New Position, Networking
Your Company:
SimpleTuition, Inc.
Industry:
Internet
How did you find out about AnalyticBridge?
LinkedIn
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