Sandeep Hazarika's Page

Short Bio:

I currently work as the Manager of Web Analytics at a VC-funded Internet start-up in the Boston area called SimpleTuition. You can also connect with me via LinkedIn at

http://www.linkedin.com/in/sandeephazarika

My area of expertise includes:

- web analytics and database marketing in large scale, data warehousing environments
- commercial web analytics tools (Web Trends and Google Analytics)
- decision tree (CART, CHAID) based segmentation, clustering and multivariate predictive modeling based on individual user session/cookie data
- landing page optimization, A/B and multivariate testing
- SEM geo targeting strategies
- partner/affiliate channel pricing strategies
- ROI/ROAS and conversion driven online customer acquisition and lead generation strategies based on CPM and CPC/CPA pricing models
- online ad display yield and inventory optimization

Field of Expertise:

Data Mining, Marketing Databases, Web Analytics

Years of Experience in Analytical Role:

4+

Professional Status:

Manager

Interests:

Finding a New Position, Networking

Your Company:

SimpleTuition, Inc.

Industry:

Internet

How did you find out about AnalyticBridge?

LinkedIn