The era of Big Data is upon us.Big data by definition is:·         combination of all the internal structured business data (CRM, ERP, POS and all the internal system data) and external unstructured data ( Social media data, feedback surveys, Audios, Videos, streaming data, Call center data, images)·         unmanageable volumes…See More

Medicaid is a USA government run healthcare program for the poor, elderly and disabled, which is jointly funded by the states and the federal governmentMedicaid has been the top priority on many state budgets. Considering the huge investments from both government as well as states, there are whole lot of malpractices to grab…See More

As a customer, when you buy any home appliances like TV, AC, Refrigerator, Home Theater or a brand new car, you get a company warranty along with it. This is the commitment from the manufacturer that if any problem arises in the product or spare parts within the warranty period, then company will repair or replace it free of…See More

Big data is the new buzzword within the data warehousing and business analytics community.According to TDWI r ecent report on BIG data, there are 3 Vs of big data – Volume which is multiple terabytes or over petabytes, Variety which is numbers, audio, video, text, streams , weblogs, Social media etc & velocity which is the…See More

Today global markets are within reach of every organization & there is a lot of pressure in increasing the revenues and market share.  Business leaders demand to know how customers and prospects are most likely to transact with them in the near and long term.  The explosive growth of various mediums to reach customers has made marketing an easy but costly affair. Typical sales & marketing analytics will involve following:Customer Segmentation – Grouping of customers based on…See More

In any business competitors are always looking to grab your customers, and many customers are on the lookout for a better deal. Customer attrition rates range from 7% to 40% annually in various industries. Slowing this customer "churn" rate by as little as 1% can add millions of dollars to any sizable company's bottom line. As it is already known customer acquisition is 4 to 5 times more expensive than to retain them, an effective customer retention strategy is crucial to a company's…See More

Financial industry is facing the fiercest competition in current time after economic meltdown. Banks are using all avenues to grow their customer base considering the survival aspect. This has lead to tremendous volume growth in banking accounts applications, credit card applications, and financial transactions. Obviously as a consequence the number of fraudulent applications and transactions is also rapidly growing.....…See More

How companies are using Social Media Analytics for betterment of business. http://simplified-analytics.blogspot.com/2011/05/social-media-analytics.htmlSee More