Well, here are some stupid math tricks to keep you occupied for a while. They can be elegant tricks from random samples or brute force, either way, they avoid all the acrobatics in determining the shape of a distribution and going to an obscure textbook to find the best measure of central tendency. Here at the dashboard factory, we hear certain assertions as to the claim that the median is always the best or that the mean is always the best.

In spreadsheet models that get passed from…

Can optimization save Mobile and Call Center Marketing campaigns? You bet.

Call center staffs expand and contract with call center performance and mobile campaigns have to up their game to deal with the reality of mobile infrastructure and changes in carrier dispositions. Cheap is not free. Irrelevant targeting and messaging come at a cost of alienating customers who feel that brands are out of touch. The solution is analytics, but you probably knew that…

Poor marketing dashboards and enterprise reporting presentations result in indecision. Marketing managers intuitively know when they are dealing with information that is of little value, but is presented as their only solution because of inexperienced practitioners and inflexible enterprise reporting strategies.

Gain incredible insights, lead the…

Inform your marketing team as to which set of features to highlight, within a product, on a product conversion campaign for current customers or prospects. This design can be extended for copy and image influence before campaign targeting.

When we are done you will be able to simulate the response rate to a campaign as a function of how you mix together emphasis…