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Wojciech Gryc
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Wojciech Gryc posted a blog post

The Importance of Culture in a Data-Driven Corporate Strategy

After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics. All of the effort that goes into measuring and analyzing data is wasted…See More
Oct 13, 2014
Wojciech Gryc posted a blog post

Happy holidays! Five gifts for the data scientist on your list

We've built a set of recommendations for data scientist gifts. Did we miss anything? Read more...See More
Dec 18, 2013
Wojciech Gryc posted a blog post

A heat map of consumer sentiment for the past 13 years

Visualization is crucial to understanding and learning from our data. As we continue to experiment with new forms of visualization, we wanted to share with you a heatmap of consumer sentiment over 13 years, from 2000 to the end of 2013. The visualization below shows a grim, yet informative, view of how consumers feel about their lives and prospects. See the visualization here.See More
Dec 11, 2013
Wojciech Gryc posted a blog post

Prescriptive analytics: three ways to maximize customer success through Big Data

“I’ve invested in analytics and have thousands of data points streaming into our databases, yet life doesn’t seem any easier.” Unfortunately, this is a very common complaint about Big Data investments. Teams get overwhelmed with too much data, and analysis often takes longer if you throw more data at a problem. A newly emerging trend in this space is the use of “prescriptive analytics” — rather than simply collecting data, your team can rely on automated analysis tools to generate…See More
Dec 3, 2013
Wojciech Gryc posted a blog post

Customer activity maps: predicting and preempting customer activity

Picture this: Julie, a website visitor, decides to send a customer service e-mail. Given her browsing history, tone in her e-mail, and mailing list subscriptions, you know she is 70% likely to make a big purchase before the holidays. Her e-mail is routed to your best support agent – to provide support, and ultimately make a sale.It might sound too good to be true, but if your company is collecting data about your customers, it’s not be far…See More
Nov 19, 2013
Wojciech Gryc posted a blog post

Mapping Tutorials and Infographics — new stuff this week

We're listing some recent blog posts and tutorials on mapping and geodata on b2csuccess.com Please let us know what you think, or if you have other blog post suggestions!See More
Oct 26, 2013
Mark Pundurs commented on Wojciech Gryc's blog post Building customer segments using Principle Component Analysis (PCA)
"I've never before seen PCA presented as a clustering technique. It seems to me that at least in principle cluster boundaries can be oriented in any manner with respect to the various component axes. What's the connection between PCA and…"
Oct 2, 2013
Wojciech Gryc posted a blog post

Building dashboards on Canopy Labs: a video tutorial

We're created a tutorial about how to build dashboards on our system: watch it hereWe're very curious to see what sorts of dashboards or charts people want to have. Let us know and we'll add them!See More
Oct 1, 2013
Wojciech Gryc posted a blog post

Building customer segments using Principle Component Analysis (PCA)

A very common approach to building and understanding customer segments is through the use of clustering techniques such as Principle Components Analysis (PCA). These clustering techniques will analyze your customer data and see if customers tend to cluster by certain features, or combinations of features. Through such an approach, a marketer can use clusters to define specific segments. For example, running a cluster analysis could end up showing two clusters: one with customers who have high…See More
Sep 26, 2013
Wojciech Gryc posted blog posts
Aug 20, 2013
Wojciech Gryc posted a blog post

What is a Universal Customer ID (UCID) and why does your business need one?

Most companies have multiple sources of data. These include transaction systems that track customer purchases, e-mail systems, CRM databases, and numerous other data sets that track individual customer interactions with the business. Oftentimes, these data sit in silos with little interaction or cross-pollination of information between databases. As companies become more inclined to run analytics projects, they often ask how to merge such data sets into a unified whole. The first step to doing…See More
Aug 9, 2013

Profile Information

Short Bio:
Wojciech Gryc is the founder and CEO of Canopy Labs. Canopy Labs helps businesses optimize their internal operations, marketing, and sales using data mining and analytics.
Field of Expertise:
Business Analytics, Predictive Modeling, Data Mining, Marketing Databases, Artificial Intelligence
Years of Experience in Analytical Role:
7
Professional Status:
C-Level
Interests:
Networking, New Venture, Recruiting
What is your Favorite Data Mining or Analytical Website?
http://www.canopylabs.ca/
Your Company:
Canopy Labs
Industry:
Marketing and analytics automation

Wojciech Gryc's Blog

The Importance of Culture in a Data-Driven Corporate Strategy

After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics.

All of the effort that goes into…

Continue

Posted on September 30, 2014 at 11:30am

Happy holidays! Five gifts for the data scientist on your list

We've built a set of recommendations for data scientist gifts. Did we miss anything? Read more...

Posted on December 18, 2013 at 3:12pm

A heat map of consumer sentiment for the past 13 years

Visualization is crucial to understanding and learning from our data. As we continue to experiment with new forms of visualization, we wanted to share with you a heatmap of consumer sentiment over 13 years, from 2000 to the end of 2013. The visualization below shows a grim, yet informative, view of how consumers feel about their lives and prospects. See the visualization here.

Posted on December 11, 2013 at 12:35pm

Prescriptive analytics: three ways to maximize customer success through Big Data

“I’ve invested in analytics and have thousands of data points streaming into our databases, yet life doesn’t seem any easier.” Unfortunately, this is a very common complaint about Big Data investments. Teams get overwhelmed with too much data, and analysis often takes longer if you throw more data at a problem. A newly emerging trend in this space is the use of “prescriptive analytics” — rather than simply collecting data, your team can rely on automated analysis tools to generate…

Continue

Posted on December 3, 2013 at 3:13pm

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