"Thanks Vincent.
Another interesting metric is the ratio of unsubscribers wrt to clickers and ISP: unsubs/(unsubs+clicks)
Typically around 12-15%. A low value means that you have a deliverability issue. "
AnalyticBridge
Data Intelligence, Business Analytics
Yassine Faihe's Page
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Yassine Faihe commented on Vincent Granville's blog post 10+ Great Metrics and Strategies for Email Campaign Optimization
Yassine Faihe commented on Amy's group European Chapter
"Happy to join! Any french fellows in Paris?"
Profile Information
- My Website or LinkedIn Profile (URL):
- http://fr.linkedin.com/pub/yassine-faihe/0/a53/4a4
- Field of Expertise:
- Predictive Modeling, Data Mining, Marketing Databases, Artificial Intelligence
- Professional Status:
- C-Level
- Interests:
- Networking, Recruiting
- What is your Favorite Data Mining or Analytical Website?
- http://www.kdnuggets.com/
- What Other Analytical Website do you Recommend?
- http://www.analytics-magazine.org/
- Your Company:
- Come&Stay
- Industry:
- Digital Relationship Management
- How did you find out about AnalyticBridge?
- Web search
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