NEW YORK (AP) -- Google Inc. has bought about 1,000 pending and issued patents from IBM Corp. in its quest to shore up its defenses against suits by other technology companies, according to documents filed with the U.S. Patent and Trademark Office.

Google and IBM spokesmen wouldn't comment Friday on the purchase.

The patent transfers were recorded two weeks ago and cover a range of technologies, many of which have little to do with Google's Internet search and advertising…

Consultants struggle to differentiate between HR metrics and HR analytics and use the terms interchangeably when selling and recommending technology solutions. This causes unnecessary confusion in the marketplace as pointed out by Luk Smeyers from iNostix in The Netherlands. Luk addressed this confusion by providing a …

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Is big data really coming? It has been around for some time, at least in fields such as transaction scoring (credit card fraud detection in real time), web analytics, and high frequency / quantitative trading.  I would imagine that weather forecasts are also based on big data.



I think what is coming is blending of multiple data sources, some structured, some unstructured. Techniques (taxonomy building) will be developed to try to structure in-organized (unstructured) data.…

Those of you who visited RCOMM 2011 already know about Radoop , the powerful combination of RapidMiner with Hadoop. This make big data analytics easier then ever. I missed the talk myself (shame on me!) but we had a lot of fruitful discussions afterwards and from my point of view this will become the next RapidMiner revolution. Below you will find some information about the project.

What is…

Yuchun Lee, VP of IBM's enterprise marketing management group, said the tool is part of IBM's "smarter commerce" push to provide businesses with solutions for "buying, marketing, selling, and serving." It expands upon the company's long-standing business software products, such as its WebSphere e-commerce platform and Cognos business intelligence…

The Obama for America Analytics Department analyzes the campaign's data to guide election strategy and develop quantitative, actionable insights that drive our decision-making. Our team's products help direct work on the ground, online and on the air.

We are looking for Predictive Modeling/Data Mining Scientists and Analysts, at both the senior and junior level, to join our department through November 2012 at our Chicago Headquarters. We are a multi-disciplinary team of…

A few years ago, I was in rural West Texas looking for headstones of family members in a cemetery.  Fun way to spend a Saturday, right? It was nearly record-setting heat in July, and I didn’t bring enough water with me. The search took longer than any of us had expected and by the time I was thirsty, I was starting to feel awful. I found a rusty faucet in the ground and frantically turned the handle. I didn’t care if it was treated water that was safe to drink or not. It was wet, and that’s…

Financial industry is facing the fiercest competition in current time after economic meltdown. Banks are using all avenues to grow their customer base considering the survival aspect. This has lead to tremendous volume growth in banking accounts applications, credit card applications, and financial transactions. Obviously as a consequence the number of fraudulent applications and transactions is also rapidly growing.....…

James Taylor, an expert in the management and automation of operational business decisions and author of  Smart (enough) Systems, had an intriguing idea to apply analytics and rules to improve the way frontline call center representatives pitch offers to customers.

Taylor described the challenge:

Given the point of the Decision Service is not to make the best offers but to have…

If Web 3.0 is about big data, then DataSift will surely be among the next generation of companies. The organization, which is most visibly the company behind TweetMeme, has today secured $6 million in funding.

DataSift describes itself as “a real-time social-data mining platform”; translated into English it means it takes a number of social data sources, including Twitter (DataSift is one of only…

Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…