Fluctuations - Markets often fluctuate by +/- 2% on a day-to-day basis. Graphs of market trends are up-dated on-line and in real-time on various web sites. http://money.ca.msn.com/

An example of this is the DJI average which increased by 1.65% today (2010-08-28).

DJI (Daily)

However, it's…

Time series analysis and a control group may be used to evaluate the success of a direct marketing campaign whether it is delivered via Canada Post, or is an e-mail or search engine marketing campaign. A control group is a random sample of customers who do not receive a direct marketing offer and their behaviour may be compared to a similar, randomly generated group of customers who don’t receive one. This type of direct marketing campaign analysis is performed over time to compare two…

As Business Data Grows, So Does Next-Generation Consultancy

On August 24 Inc. Magazine announced their list of the fastest growing companies in the country. Fitzgerald Analytics was ranked 2518 on the prestigious list, which is considered a hallmark of entrepreneurial success. Past members of the list include Intuit, Zappos,…

This information is public and can be found at http://lbloom.net/uw05.html. See the individual salaries at www.datashaping.com/uw2005.txt, ranging from $7/hr to $40,000 per month. The highest salaries are associated with "coach football" job titles: maybe this university specializes in teaching football.…

Inductive Decision Tree (IDT) or Logistic Regression analysis may be used to identify individuals or households who should NOT be the target of direct marketing campaigns, thus increasing response rates, lowering cost-per-click e-mail costs and increasing the return on investment (ROI) per responder. Conducting this analysis requires first collecting data on customers who do not wish to be directly marketed to. In Canada, a person may request that he or she be exempt from direct marketing…

Hi everyone - i have a problem which sounds like it should be an easy answer, but i am stumped - or maybe i am over analysing.

I have a client who has completed a test campaign - two cells of 50,000 and 75,000 respectively. The response rate is the same at 99% confidence - 0.47%, however the two cells received different creative and copy elements.

Initially we were looking for a increase in response - this has not happened, however, the spend of the responses is…

A Classification and Regression Tree (CART) datamining technique can be used to analyze a website's home page clickthrough data to drive its redesign to appeal to target audiences. Let's say that a winery, Vincor International, has purchased a banner ad on the http://www.vancouversun.com/ home page. The campaign's objective is to drive as many people as possible to the…