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Featured Blog Posts – November 2009 Archive (22)

#25: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:

And the customer is...

A critical first step for your company is to develop your definition of a customer. Don't underestimate either the importance or the difficulty of this process. And don't assume it is simply a matter of semantics. Some of my consulting clients have indignantly told me: “We don't need to define it, everyone in our company knows exactly what a… Continue

Added by Brian Roger on November 7, 2009 at 12:00pm — No Comments

Ads That Reject The Click

By Kyle Johnson

Is online advertising a good vehicle for reaching brand advertising goals? Judged by their actions, more and more advertisers are voting “yes.” During the past several months, we’ve observed a gradual but decisive stride from an ambivalent stance toward a full embrace of online media as a branding tool.

This past week, we witnessed a Ford display campaign that to us represented a noteworthy waypoint in the development of online ads designed for branding… Continue

Added by Vincent Granville on November 1, 2009 at 12:30pm — No Comments

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