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Featured Blog Posts – November 2009 Archive (26)
SAIC has predictive analytics system ready for market
“Making predictions like this is a very, very hard problem and we've done some really smart things to solve… Continue
Added by Amy on November 10, 2009 at 9:00pm — No Comments
Gartner Identifies the Top 10 Strategic Technologies for 2010
http://www.gartner.com/it/page.jsp?id=1210613
How many organizations are not yet taking advantage of either or both of these technologies?
Added by Stanley Barton on November 10, 2009 at 1:40pm — No Comments
Economists Seek to Fix a Defect in Data That Overstates the Nation's Vigor
Monday, November 9, 2009
A widening gap between data and reality is distorting the government's picture of the country's economic health, overstating growth and productivity in ways that could affect the political debate on issues like trade, wages and job creation.
The shortcomings of the data-gathering system came through loud and clear here Friday and Saturday at a first-of-its-kind gathering of economists from academia and government determined… Continue
Added by Amy on November 10, 2009 at 1:27am — No Comments
Click Fraud Not Dead Yet
I've been concerned with click fraud since the beginning of PPC times. That is probably because I was one of the early victims of click fraud -- once with Overture, and again with the early Google AdWords. This was back in 2002 and 2003.
Since then, I haven't witnessed any serious instance of suspicious traffic coming from Google, Yahoo, or Microsoft. Obviously, that doesn't mean there's no problem, far from it. But I… Continue
#25: Here's a thought...
And the customer is...
A critical first step for your company is to develop your definition of a customer. Don't underestimate either the importance or the difficulty of this process. And don't assume it is simply a matter of semantics. Some of my consulting clients have indignantly told me: “We don't need to define it, everyone in our company knows exactly what a… Continue
Added by Brian Roger on November 7, 2009 at 12:00pm — No Comments
Ads That Reject The Click
Is online advertising a good vehicle for reaching brand advertising goals? Judged by their actions, more and more advertisers are voting “yes.” During the past several months, we’ve observed a gradual but decisive stride from an ambivalent stance toward a full embrace of online media as a branding tool.
This past week, we witnessed a Ford display campaign that to us represented a noteworthy waypoint in the development of online ads designed for branding… Continue
Added by Vincent Granville on November 1, 2009 at 12:30pm — No Comments
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