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Featured Blog Posts – December 2008 Archive (5)
Going From a Theory of Error to a Web Analytics Process
My post on “Numbers it’s better NOT to know” got me thinking more closely about the relationship between a theory of error and the types of web analytic process organizations should adopt. That led to a more considered post “Defending the Indefensible” where I laid out some of the most common causes of error and talked a little bit about how these errors should influence our thinking about organization and process. Jacques Warren, whose comments certainly triggered some… Continue
Added by Vincent Granville on December 26, 2008 at 6:30pm — 1 Comment
The Commoditization of Analytics
Source: http://docs.google.com/View?docid=dxs2crw_2d2sn4n9d
The delivery of profit-boosting initiatives in a downturn economy has never been greater for Finance and Information Technology executives. The pressure on CFO and CIO to deliver cost-efficient and profit enhancing technologies are increasing daily. Executives must be able to know what areas have… Continue
Added by Amy on December 25, 2008 at 6:00pm — No Comments
Detecting the Madoff Effect: Methodology for Fraud in Hedge Funds
As a result of the recent Bernard Madoff fraud scheme, pension funds and corporate finance managers have been put on the defensive, wondering how to detect this type of “under the radar” deceptive scam. The depth of the fraud in the case of Bernard Madoff and his ability to engage in a $50 billion undetected scheme employing “serial correlation” demonstrated the vulnerability of financial institutions to… Continue
Added by Amy on December 15, 2008 at 2:10pm — No Comments
Bayesian Networks for Structured Equation Modeling
I am looking for tools/approach/... on how to use bayesian networks in Structured Equation Modeling.
Any suggestions on articles/books to refer?
Regards,
Manjula
Added by Manjula on December 9, 2008 at 11:30pm — 2 Comments
Scoring Internet Transactions for Fraud Detection
Click fraud is usually defined as the act of purposely clicking on ads on pay-per-click programs with no interest in the target web site. Two types of fraud are usually mentioned:
- An advertiser clicking on competitor ads to deplete their ad spend budgets, with fraud frequently taking place early in the morning and through multiple distribution partners: AOL, Ask.com, MSN, Google, Yahoo, etc.
- A malicious distribution partner…
Added by Vincent Granville on December 8, 2008 at 3:30am — No Comments
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