By now you are probably familiar with the business value analytics can provide in a myriad of business contexts. If not, you’ll want to read The Value of Business Analytics by Evan Stubbs as it’s one of my favorite analytics books for the business community.

One opportunity that cuts…

James Taylor, an expert in the management and automation of operational business decisions and author of  Smart (enough) Systems, had an intriguing idea to apply analytics and rules to improve the way frontline call center representatives pitch offers to customers.

Taylor described the challenge:

Given the point of the Decision Service is not to make the best offers but to have…