Getting train tickets is always very difficult during holiday, especially in Spring Festival, the most important Chinese holiday for family reunions. The transport peak spans from Jan. 26, 2013 to March 6. During this period, buying tickets at railway station or from the official website of MOR (China’s Ministry of Railways) or through phones seem to become an extravagant expectation. What are the reasons? How to take effective measures?…

Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

IDIRO TECHNOLOGIES ANNOUNCES DEAL WITH GLOBAL SERVICE PROVIDER DIGICEL TO PROVIDE MARKETING ANALYTICS…

People like to predict what will happen in future especially in 2012. Nostradamus brought about massive destruction and mayhem thought there was comet in 2012. Even Mayans stopped their calendar on December 21st, 2012. If it’s true, human only has less than a week to live. But do you really convinced by this dire prediction? Is this prediction based on correct analysis? Some people who believe that because they are depressed at some bad phenomenon such war, natural disaster, resource…

A country needs great national spirit and so does a city. That's the reason that Beijing, the capital of China announced "Beijing Spirit" on 2nd, November, 2011. Beijing Spirit includes Patriotism, Innovation, Inclusiveness and Virtue. This is the summary of the spiritual wealth formed in the development and practice of Beijingers. It has become a guide to Beijing citizens' practice since then. As an advanced local enterprise in Beijing, Raqsoft integrates Beijing Spirit into its long-term…

As is well known, in the development process of a program, the time consumed to remove and correct the error is usually greater than time spent on coding. Therefore, a friendly debug environment can save a lot of time. In this respect, VB.NET and SQL are two extremes, that the former provides almost a perfect Debug environment, while the latter nearly provides no error debugging tool.





As powerful…

According to a recent HBR article, an astounding 89% of marketers rely on their gut-feel when making decisions. As a marketer who relies on data to inform decisions every day, this fact amazes me.

Yet, I’ve read blogs recently advocating for an increased reliance on using gut-feel in decision making. This argument in effect, wants to keep…

Poor marketing dashboards and enterprise reporting presentations result in indecision. Marketing managers intuitively know when they are dealing with information that is of little value, but is presented as their only solution because of inexperienced practitioners and inflexible enterprise reporting strategies.

Gain incredible insights, lead the…

Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.

With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;

- Real time

- Event…

Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…

After the launch of our platform for crowdsourcing statistical modeling and analytics, and the resounding success of our first contest, I am convinced that as humans, our ability to innovate and deliver quality solutions is not just motivated by how much money we make.

In our first contest, a global community of analysts are competing to predict the quality of Vinho Verde wines.…

Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.



WHY THE MORATORIUM?

Upon taking a closer look at the confusion and…

Time series analysis and a control group may be used to evaluate the success of a direct marketing campaign whether it is delivered via Canada Post, or is an e-mail or search engine marketing campaign. A control group is a random sample of customers who do not receive a direct marketing offer and their behaviour may be compared to a similar, randomly generated group of customers who don’t receive one. This type of direct marketing campaign analysis is performed over time to compare two…