Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Wall Street Journal Article:

Book: HP Piloted Program to Predict Which Workers Would Quit

 

Joel Schectman, Wall Street Journal

 

Hewlett Packard Co. tested a predictive scoring system that attempted…

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Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING

April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.

ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:

1. Free access to the first of four modules of the…

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Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).

ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 

Elections hang by a thinner thread than you think.

By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Creative Minds & Data Scientists, Hop on to CrowdANALYTIX.com, participate and win up to $6000!!

IDEATION CONTEST (7-day Sprint)

Determine Movie Ticketing fee for Bookmyshow.com

Bookmyshow.com is a prominent online ticketing website for booking movies and entertainment shows in India. Bookmyshow makes its revenue based on the convenience fee that they charge for…

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With the Summer Olympics starting this week in London, an estimated 10,500 athletes from 204 countries will gather to compete in 302 events within 26 sports. Every single one of these competitors has worked tirelessly to bring home the gold for their country and earn the honor of becoming a globally recognized Olympic champion in their sport.

While having world class skills is an important asset for any champion, the drive to compete and edge out their competition is critically…

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The recent "bigdata" phenomenon has introduced lots of trendy external data types like unstructured social media data. While this data is extremely valuable, IIA Faculty Member Greta Roberts makes the case that performance models should always include a fundamental, obvious, and readily accessible data…

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Evolution of every species on the planet has happened through a series of experiments – each experiment done with just one objective – to survive and to improve the chances of survival of the next generation. The selection criteria was simple – if the experiment succeeds, you survive and get to pass on your genes. If the experiment fails, you die! 

 

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This contest is focused on forecasting Standard & Poor's 500 (S&P500) closing prices from 1st January, 2012 to 31st March, 2012. Its the first of many aimed at building a quality market prediction engine.Prizes include one for community participation and collaboration.

Timelines: The contest will begin on November 28th, 2011 and the final date of submission of entries will be December 30th,…

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Cross selling campaigns aim at selling additional products to existing customers. 

A cross selling model estimates the propensity to uptake an add-on product for each scored customer.



A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.



An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue

Decision Support and Risk Analysis Webinar

1:00pm EDT, Wednesday, September 21st, 2011

Sign up:

http://www.lumina.com/why-analytica/sign-up-for-a-webinar/

 

The president of the data mining company I work for recently published a new article on data mining.  This article from Tim Graettinger addresses some of the top questions he's been asked during a webinar on data mining that he helps to present:

• What tools or tool sets does he recommend?
• How can I get management to 'buy in' on a data mining project?
• How can I transform non-numeric data so I can use it easily in predictive modeling?

His responses… Continue

 

A decision tree is a predictive model that, as its name implies, can be viewed as a tree.  The predictions are made on the basis of a series of decision much like the game of 20 questions. For instance, if a loan company wants to create a set of rules to identify potential defaulters, the resulting decision tree may look something like this.

 …

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Hi,

I am looking for tools/approach/... on how to use bayesian networks in Structured Equation Modeling.
Any suggestions on articles/books to refer?

Regards,
Manjula