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Max Henrion's Blog (1)

Analytics have zero value -- until they inform a decision

As a decision analyst, it is delightful to see all the excitement about the ever-increasing amounts of data available. But, when I see much of what data scientists are doing to find interesting patterns (descriptive analytics is just looking in the rear view mirros) and forecasting (predictive analytics, ideally our GPS), I see little attention paid to the real business decisions that might be informed by these insights (the decision analytics, helping our clients steer a better…

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Added by Max Henrion on March 26, 2015 at 12:00pm — 2 Comments

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