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Business Analyst is now what organizations are talking about these days. Do we really understand what business analyst does; in my opinion business may understand Business Analytics however person responsible for it may not understand it in full at any level across all organizational domain. Let me sight few examples across domains to explain it.
1) Human Resource Team during Business Analyst recruitment
There can be many things a HR can ask in resume but mostly they ask more generic or a tool expert looking at it, a more specialized role be of MIS or Business Intelligence report developer.
2) Operations Team
3) For others they are overhead and cost which exist due to management needs.
According to me Business analyst is much of a standard term, should be portrayed by Organizations as consultant on their pay roles that study there business and then provide insights supported by data to enable management take a well-informed decision.
In my opinion different domain should also evolve to understand the importance of business analytics and utilization process. Every domain in itself is a Business; an analyst can play an important role in most of the business aspect.