Data Intelligence, Business Analytics
Interesting article published in the NewYorkTimes, discussing how statistical scores are regulated by the government and how they could be used in different contexts. They discuss a company, eBureau, who (they claim) created new types of scores.
A few highlights:
Related article: An alternative to FICO scores?
Here's the article:
AMERICANS are obsessed with their scores. Credit scores, G.P.A.’s, SAT’s, blood pressure and cholesterol levels — you name it.
So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.
These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers. What’s your e-score? You’ll probably never know. That’s because they are largely invisible to the public. But they are highly valuable to companies that want — or in some cases, don’t want — to have you as their customer.
Online consumer scores are calculated by a handful of start-ups, as well as a few financial services stalwarts, that specialize in the flourishing field of predictive consumer analytics. It is a Google-esque business, one fueled by almost unimaginable amounts of data and powered by complex computer algorithms. The result is a private, digital ranking of American society unlike anything that has come before.
Read full article at http://www.nytimes.com/2012/08/19/business/electronic-scores-rank-c...