Data Intelligence, Business Analytics
The web analytics profession will be further impacted as new Tablet PCs are launched into the marketplace. And below is a short video I just recorded to summarize Tablet PC market research in Canada and how the Tablet will impact web analytics. The video is only 2 minutes or so, however, the idea is this: as more and more Tablets are launched, targeting different audiences and for different purposes, web analytics reporting must track and compare Tablet PC website visitor segments to laptop, desktop, and smartphone users. And, the Google Tablet Web Analytics page discusses how Google Analytics web analytics reports may help understand and track Tablet website visitors. As new Tablets for specific audiences and purposes are introduced, it may actually become easier to segment website visitors in Google, Yahoo!, or other web analytics packages. Feel free to embed this video on your respective websites and share with anyone whom you know. Please donate to Tumbleweed to help support more videos being produced.