A Google SEO, PPC (AdWords) and Analytics specialist. I take a three pronged approach to internet marketing, using PPC for short term marketing and keyword research and SEO for cost effecitve long-term campaigns.
With extensive experience working with Google AdWords and Analytics, alon with SEO, I strive to squeeze maximum value out of them and continue to follow developments in these fields.
While big businesses can benefit from high end solutions such as Omniture, from my experience most companies could squeeze far more accuracy and insight from their current tracking tools and so making full use of the resources available should be prioritised over sneding ever more money on every more complicated kit.
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